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Конструктор UTM

Створити посилання для кампанії (UTM)

Працює в браузері · Без завантаження

Сам інструмент та інструкції на цій сторінці поки англійською. Працює він так само: усе відбувається у вашому браузері.

Where the visitor comes from: newsletter, facebook, google
The kind of link: email, social, cpc, banner, qr
The promotion or campaign name: spring-sale, launch-2025
Optional: the paid search keyword
Optional: which link or ad, to tell versions apart (header-button, blue-banner)
Optional: an ID that links to imported cost data
Read an existing campaign link
  • Ніщо не залишає ваш пристрій
  • Сервер не обмежує розмір файлів
  • Без реєстрації, без водяного знака
  • Безкоштовно

How to build a UTM link

  1. Paste the page URL people should land on.
  2. Fill in source, medium and campaign (term and content are optional).
  3. Copy the campaign link and use it in your email, ad or post.

Which value goes where

ParameterMeaningExamples
utm_sourceWho sends the visitornewsletter, google, facebook
utm_mediumThe kind of channelemail, cpc, social, qr
utm_campaignThe campaign or promotionspring-sale, launch-2025
utm_termPaid search keywordrunning shoes
utm_contentWhich link or versionheader-button, blue-banner

Tips for clean reports

  • Use lower case everywhere: analytics counts "Email" and "email" as two different sources.
  • Use the standard mediums (email, cpc, social, display, referral, affiliate) so GA4 puts the visits in the right channel group.
  • Don't add UTM tags to links inside your own website: they start a new session and hide where visitors really came from.
  • Existing parameters and #anchors in your URL are kept.

Поширені запитання

Does this shorten the link?

No. Shortening needs an online service, which would see your links. Use your own short-link service if you need one.

Is anything sent anywhere?

No. Everything happens in your browser, and the page is blocked from uploading anything.